Feeds:
Posts
Comments

Archive for January, 2010

The Chinese year of the Tiger Beer

Posted in Industry News, tagged , , , on January 31, 2010 | Leave a Comment »

Tiger Beer has devised a series of experiential events across the Asian restaurant sector to coincide with the Chinese year of the Tiger.  ‘The Tiger Lucky Eight’ events will be themed around the five elements of the Chinese zodiac: earth, wood, fire, metal and water, and share secrets on Chinese food, culture and music. Targeting [...]

Read Full Post »

Creative Cardboard

Posted in Stuff we like, tagged , , on January 25, 2010 | Leave a Comment »

A fantastic video here with some very clever animation. I really enjoyed the use of creative techniques through to book to engage the target Audience for the course.

Read Full Post »

Nature Valley supports winter walks

Posted in Industry News, tagged , , on January 25, 2010 | Leave a Comment »

Nature Valley, the granola bar range by General Mills, handed out hundreds of snack bars to hungry walkers this month when it supported the annual Ramblers Association Festival of Winter Walks. Ramblers were encouraged to visit the Nature Valley website and upload pictures of their favourite winter walks with the best entry, judged by TV [...]

Read Full Post »

Adidas Meets Star Wars

Posted in Stuff we like, tagged , , , , , on January 20, 2010 | Leave a Comment »

Following from last years Party inspired Adidas Originals ad comes the launch of this years Star Wars themed exclusive line from Adidas. The new ad (above) features David B and Snoop Dogg to bolster it’s credentials among those who may have doubted the brand linkup. The smart news for this campaign [...]

Read Full Post »

Experiential anti-smoking roadshow tests visitors’ lungs

Posted in Industry News, tagged , on January 17, 2010 | Leave a Comment »

Barking Community Health Service is testing local people’s lung age as part of a New Year stop smoking campaign.  The four week ‘Stop Smoking, Start Living’ roadshow will offer people advice and a variety of health tests that also include blood pressure and body mass index (BMI) tests. A branded mobile unit, staffed by health [...]

Read Full Post »

Ford creates multi-sensory car experience

Posted in Industry News, tagged , , , on January 10, 2010 | Leave a Comment »

Car manufacturer Ford has created a series of multi sensory virtual and digital experiences, including a choreographed assembly line of robots, to bring its cars to life at the annual North American International Auto Show.  The activities, designed to draw visitors into the stand, also include an augmented reality game that allows potential customers to [...]

Read Full Post »

Growing Young

Posted in Stuff we like, tagged , , , , , on January 7, 2010 | Leave a Comment »

Happy new year everyone and welcome back. As part of the end of the decade spate of programs out there I recently found this interesting piece on the BBC Iplayer from a series called “History of Now”. The program looks into the trends of the last decade, and how this could impact everyone going forward, [...]

Read Full Post »