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Archive for January 2010
The Chinese year of the Tiger Beer
Post by BEcause XM
Tiger Beer has devised a series of experiential events across the Asian restaurant sector to coincide with the Chinese year of the Tiger. ‘The Tiger Lucky Eight’ events will be themed around the five elements of the Chinese zodiac: earth, wood, fire, metal and water, and share secrets on Chinese food, culture and music. Targeting men aged between 18 – 34 years, the events will be part of a wider campaign including advertising, digital and promotional activity.
Source: Marketing Week
Creative Cardboard
Post by BEcause XM
A fantastic video here with some very clever animation. I really enjoyed the use of creative techniques through to book to engage the target Audience for the course.
Posted in Stuff we like Tagged Advert, Cardboard, creative
Nature Valley supports winter walks
Post by BEcause XM
Nature Valley, the granola bar range by General Mills, handed out hundreds of snack bars to hungry walkers this month when it supported the annual Ramblers Association Festival of Winter Walks. Ramblers were encouraged to visit the Nature Valley website and upload pictures of their favourite winter walks with the best entry, judged by TV personality Ben Fogle, winning a luxury weekend for two in Dartmoor.
Source: Sales Promotion
Posted in Industry news Tagged Food and drink, Leisure and entertainment, sampling
Adidas Meets Star Wars
Post by BEcause XM
Following from last years Party inspired Adidas Originals ad comes the launch of this years Star Wars themed exclusive line from Adidas. The new ad (above) features David B and Snoop Dogg to bolster it’s credentials among those who may have doubted the brand linkup. The smart news for this campaign however, comes from the sneak peaks put out on blogs from December and the limited availability of the new kit. By adding to the exclusivity and buzz around the product the Originals brand has really added brand value and perception of uniqueness, quite impressive for such a large global brand.
Posted in Stuff we like Tagged adidas, Advert, David Beckham, Originals, Snoop Dogg, Star Wars
Experiential anti-smoking roadshow tests visitors’ lungs
Post by BEcause XM
Barking Community Health Service is testing local people’s lung age as part of a New Year stop smoking campaign. The four week ‘Stop Smoking, Start Living’ roadshow will offer people advice and a variety of health tests that also include blood pressure and body mass index (BMI) tests. A branded mobile unit, staffed by health promotion specialists will visit major supermarkets and local markets in the area.
Source: The Drum
Posted in Industry news Tagged Health, roadshow
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Posted in Industry news Tagged Alcoholic drinks, Brand Experience, digital, Food and drink