Archive for November 2009

Devout fans of Marmite across the globe are being given a unique chance to prove their love for the stuff, and  if chosen as honourable enough are being rewarded with one of 200 jars of “MXO” (unique super-strength spread) as a trophy.

As part of a 100 year celebration campaign for Marmite this Autumn, that has included a pop up shop/Toast Bar in central London among other items, lovers (rather than haters) of Marmite are encouraged to the site to submit evidence of their love for the brand. The quirky cult-like page adds an amusing edge to just how far some brand lovers will go to show their adoration for the spread, from dittys and poems to artistic paintings.

The site is a very amusing read, fellow lovers can browse through agreeing enthusiastically with the entries, while haters can still get their fill by having a good  laugh at the absurdity of some of the devotees. Personally we think it is a great way to get consumers on board as true brand advocates, and a really fun way to display how passionate they are to the world. I  thoroughly recommend you take a read at The Marmarti home page!

To Celebrate the launch of their latest single “Underdog”, Kasabian have created a unique twist on the Guitar hero style of game. In a one off move they converted a 3 storey high West London warehouse into one massive game pad, got in a series of hot footballers and let them all loose on the freshly created “Football Hero”. Check out the vid below which explains it all a lot better than we ever could by  writing alone:

We love the thought behind this and the way they have created such a unique event to get word of mouth out there about the single. Tuneful work from Sony Europe and Umbro.

Thanks to Creative Review for the heads up on this.

Most of the time visiting a cash point is a hum-drum part of life. Insert card, push buttons, take cash. However, we recently stumbled upon some cash points around east London that try to add a bit more spark to your everyday transaction.

Mixed in with the language options we have English, French and… Cockney, which when pressed will change the system from a regular bank of screens to a maze of amusing rhyming slang based options.

The fantastic little change is a great example of how adding a little local quirk to what my be a regular situation can make it fun, and memorable! A simple little experience which you may want to check out for yourself on Roman Road, Mile End if you are in the area.

We hope to see more like this all over London soon!

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