Nov

GSK appoints BEcause to Experiential Roster

Post by BEcause XM

GlaxoSmithKline (GSK) has appointed BEcause Brand Experience to its experiential marketing roster for its UK consumer healthcare business, following a competitive procurement process.

BEcause is one of three agencies to win a place on the roster, alongside i2i Marketing and RPM.

The roster will cover work on experiential campaigns for GSK’s consumer healthcare UK brands.

The GSK Sourcing Manager responsible for the roster, comments:
“All three winning agencies showed great insight and vision, as well as a deep understanding of the most effective ways to use experiential marketing to drive consumer engagement. Each was also able to demonstrate real added value and accountability in their work. With their support, I am confident that we will be able to deliver many more memorable consumer experiences.”

Sharon Richey, managing director of BEcause, comments:

“This is a prestigious experiential roster, which was keenly contested by all kinds of agencies. We are thrilled to have been selected as one of GSK’s experiential specialists for this work, and are very excited about the potential for delivering some fresh experiential initiatives for GSK over the next three years.”