Nov

The Pouring Ritual

Post by BEcause XM

Stella Artois in New York are splashing life in to wall painting as part of its latest art/advertising campaign. The ritual project is a series of 21 images painted over 21 days on a giant brick wall, with the finished effect at the end planned as a stop motion video of the perfect pour (all be it on a huge scale). So far we are 14 days and counting in to the action, with each day bringing a the task of covering up the previous image, repainting the wall, then stepping back to admire all the teams hard work.

The really neat touch to this campaign comes from the follow-up work around the edges, with telescope viewpoints placed strategically around the area to help passers-by get a close in view on the live experience. This is combined with the dedicated website giving bite sized history on the lost art of wall painting and other areas. If you take a look through the online pages you can see day by day updates of how far they have got in video format, or if you have a bit more time check out the journal section which goes lots of great background on the progress. Rather than just reading here about it though head on over to The Ritual Project and have a look for yourself!