Nov

The Quest of the Marmarati

Post by BEcause XM

Devout fans of Marmite across the globe are being given a unique chance to prove their love for the stuff, and if chosen as honourable enough are being rewarded with one of 200 jars of “MXO” (unique super-strength spread) as a trophy.

As part of a 100 year celebration campaign for Marmite this Autumn, that has included a pop up shop/Toast Bar in central London among other items, lovers (rather than haters) of Marmite are encouraged to the site to submit evidence of their love for the brand. The quirky cult-like page adds an amusing edge to just how far some brand lovers will go to show their adoration for the spread, from dittys and poems to artistic paintings.

The site is a very amusing read, fellow lovers can browse through agreeing enthusiastically with the entries, while haters can still get their fill by having a good laugh at the absurdity of some of the devotees. Personally we think it is a great way to get consumers on board as true brand advocates, and a really fun way to display how passionate they are to the world. I thoroughly recommend you take a read at The Marmarti home page!