Kasabian Rock Warehouse

Post by BEcause XM

To Celebrate the launch of their latest single “Underdog”, Kasabian have created a unique twist on the Guitar hero style of game. In a one off move they converted a 3 storey high West London warehouse into one massive game pad, got in a series of hot footballers and let them all loose on the freshly created “Football Hero”. Check out the vid below which explains it all a lot better than we ever could by writing alone:

We love the thought behind this and the way they have created such a unique event to get word of mouth out there about the single. Tuneful work from Sony Europe and Umbro.

Thanks to Creative Review for the heads up on this.