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Archive for November 2009
Brewdog Mindblower
Post by BEcause XM
Notorious brewing revolutionaries, Brewdog (we think they would be proud of that title) have recently launched their latest in a line of beers, Tactical Nuclear Penguin. Keeping with their theme of launching off mainstream, quirky and unique products Nuclear Penguin tops the lineup with an intense 32%abv. In fact at 32% it is the worlds strongest beer, though coming in at a weighty £30 a pop it probably won’t be a regular drink of choice for most of us on a night out.
Apparently it is best served in “spirit sized measures”, understandably. Now we just need to find the worlds strongest painkillers to go with the hangover afterwards. Check out the BrewDog website for some of their other funky Beers, including the likes of Trashy Blonde and Hardcore IPA.
Pen-folds
Post by BEcause XM
Feeling inspired and creative after reading the brilliant “Kemp-Folds” blog, we set about our very own challenge: To create the most interesting picture fold possible of the head of BEcause’s suitably named Account Director, Katie Penfold. The rules to the game are simple, take a print out of someones face (in this case Katie), fold it into an amusing format, done. The whole team got involved mustering all the energy you would expect to rise to such a challenge, with some fantastic entries that you can see below.
After much debate and some tough arguing between the judges, it was decided that first prize (a 330ml can of ice cold Sprite) would go to Nico Daude for his daring and inventive take on the “Pen-Fold”. You can see a large version below.
When asked how he felt about winning the competition our resident French Account Manager Nico commented, “I take my inspiration from many places in life, zis morning I saw someone with a squished face on ze tube. When I had the chance to recreate zis in a Pen-fold I just let my hands do ze work for me.” Highly commended awards also went out to Meredith Williams, Dorothee Olivereau, and an unnamed entrant we are still tracing.
Posted in Our news Tagged because, creative, Katie Penfold, Kemp Fold, Nico Daude, Pen-Fold
The Creative Edge
Post by BEcause XM
Always good to catch our creative team trying out new ideas, in this case literally trying to get inside the heads of our brand’s characters. Groundbreaking.
Another dynamic meeting for the groundbreaking team
GSK appoints BEcause to Experiential Roster
Post by BEcause XM
GlaxoSmithKline (GSK) has appointed BEcause Brand Experience to its experiential marketing roster for its UK consumer healthcare business, following a competitive procurement process.
BEcause is one of three agencies to win a place on the roster, alongside i2i Marketing and RPM.
The roster will cover work on experiential campaigns for GSK’s consumer healthcare UK brands.
The GSK Sourcing Manager responsible for the roster, comments:
“All three winning agencies showed great insight and vision, as well as a deep understanding of the most effective ways to use experiential marketing to drive consumer engagement. Each was also able to demonstrate real added value and accountability in their work. With their support, I am confident that we will be able to deliver many more memorable consumer experiences.”
Sharon Richey, managing director of BEcause, comments:
“This is a prestigious experiential roster, which was keenly contested by all kinds of agencies. We are thrilled to have been selected as one of GSK’s experiential specialists for this work, and are very excited about the potential for delivering some fresh experiential initiatives for GSK over the next three years.”
Posted in Our news Tagged consumer, experiential, Health
The Pouring Ritual
Post by BEcause XM
Stella Artois in New York are splashing life in to wall painting as part of its latest art/advertising campaign. The ritual project is a series of 21 images painted over 21 days on a giant brick wall, with the finished effect at the end planned as a stop motion video of the perfect pour (all be it on a huge scale). So far we are 14 days and counting in to the action, with each day bringing a the task of covering up the previous image, repainting the wall, then stepping back to admire all the teams hard work.
The really neat touch to this campaign comes from the follow-up work around the edges, with telescope viewpoints placed strategically around the area to help passers-by get a close in view on the live experience. This is combined with the dedicated website giving bite sized history on the lost art of wall painting and other areas. If you take a look through the online pages you can see day by day updates of how far they have got in video format, or if you have a bit more time check out the journal section which goes lots of great background on the progress. Rather than just reading here about it though head on over to The Ritual Project and have a look for yourself!
Posted in Stuff we like Tagged New York, Painting, Perfect Pour, Ritual Project, Stella Artois, Wall Art
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Posted in Our views, Stuff we like Tagged 32% Trashy Blonde, Brewdog, Hardcore IPA, Tactical Nuclear Penguin