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Archive for November, 2009

Brewdog Mindblower

Posted in Our Views, Stuff we like, tagged , , , on November 30, 2009 | Leave a Comment »

Notorious brewing revolutionaries, Brewdog (we think they would be proud of that title) have recently launched their latest in a line of beers, Tactical Nuclear Penguin. Keeping with their theme of launching off mainstream, quirky and unique products Nuclear Penguin tops the lineup with an intense 32%abv. In fact at 32% it is the [...]

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Pen-folds

Posted in Our News, tagged , , , , , on November 27, 2009 | Leave a Comment »

Feeling inspired and creative after reading the brilliant “Kemp-Folds” blog, we set about our very own challenge: To create the most interesting picture fold possible of the head of BEcause’s suitably named Account Director, Katie Penfold. The rules to the game are simple, take a print out of someones face (in this case Katie), fold [...]

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The Creative Edge

Posted in Our News, tagged , , on November 26, 2009 | Leave a Comment »

Always good to catch our creative team trying out new ideas, in this case literally trying to get inside the heads of our brand’s characters. Groundbreaking.

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GSK appoints BEcause to Experiential Roster

Posted in Press Releases, tagged , , on November 26, 2009 | Leave a Comment »

GlaxoSmithKline (GSK) has appointed BEcause Brand Experience to its experiential marketing roster for its UK consumer healthcare business, following a competitive procurement process.
BEcause is one of three agencies to win a place on the roster, alongside i2i Marketing and RPM.
The roster will cover work on experiential campaigns for GSK’s consumer healthcare UK brands.
The GSK Sourcing [...]

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The Pouring Ritual

Posted in Stuff we like, tagged , , , , , on November 19, 2009 | Leave a Comment »

Stella Artois in New York are splashing life in to wall painting as part of its latest art/advertising campaign. The ritual project is a series of 21 images painted over 21 days on a giant brick wall, with the finished effect at the end planned as a stop motion video of the perfect pour [...]

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The Quest of the Marmarati

Posted in Industry News, tagged , , , , , , on November 18, 2009 | Leave a Comment »

Devout fans of Marmite across the globe are being given a unique chance to prove their love for the stuff, and  if chosen as honourable enough are being rewarded with one of 200 jars of “MXO” (unique super-strength spread) as a trophy.
As part of a 100 year celebration campaign for Marmite this Autumn, that has [...]

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Kasabian Rock Warehouse

Posted in Stuff we like, tagged , , , , , , on November 9, 2009 | Leave a Comment »

To Celebrate the launch of their latest single “Underdog”, Kasabian have created a unique twist on the Guitar hero style of game. In a one off move they converted a 3 storey high West London warehouse into one massive game pad, got in a series of hot footballers and let them all loose on the [...]

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East London Innovation

Posted in Our Views, Stuff we like, tagged , , , , , , , on November 3, 2009 | Leave a Comment »

Most of the time visiting a cash point is a hum-drum part of life. Insert card, push buttons, take cash. However, we recently stumbled upon some cash points around east London that try to add a bit more spark to your everyday transaction.
Mixed in with the language options we have English, French and… Cockney, [...]

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