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Archive for October 2009
Central Perk sets up in Soho
Post by BEcause XM
Warner Home Video is celebrating the launch of the new box set edition of the hit TV series Friends by creating a replica of its famous Central Perk coffee bar in the heart of London. The coffee shop, complete with red brick walls, tiffany-style lights and giant ‘Central Perk’ stickers on the windows will be open for two weeks from the of September. Fans of the show will be able to enjoy a coffee on the famous sofa, surrounded by props and real artefacts from the programme.
Source: The Guardian
Taste of Tiger at Selfridges
Post by BEcause XM
Consumers are Engaged about Tiger Heritage and Tasting pairings at Selfridges
Tiger Beer and BEcause have been taking part in the Tastes of Singapore Festival running this week (1st – 7th October) at the Selfridges London food hall.
As part of the activity consumers are educated about the strong far east heritage of Tiger Beer, along with tasty food pairings that can be tried at the event. Samples are being offered to consumers with the live cooking demonstrations, as well as the chance to win a meal for two at the Michellin Starred restaurant Mango Tree as part of a prize draw.
The activity has had great consumer interest, with facts about some of the more quirky history of Tiger proving popular (the beer was so loved by soldiers in Singapore during WW2 that RAF 230 Squadron took the brand logo as their own in admiration!)
As a further part of the Selfridges activity a Special Singapore platter is available in Gordons Restaurant on the 2nd Floor, offering free Tiger Beer when you order. We can personally vouch for the quality of the food combos… a recomended meal!
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adidas kicks off Champions League experiential push
Post by BEcause XM
adidas has launched a nationwide experiential campaign to drive awareness of its status as the official match ball supplier for the Champions League. An inflatable football-shaped structure will be placed at selected sports stores in UK throughout September and October. Inside, kids aged between 10-14 will be invited to perform three basic football skills before being entered into a prize draw for a chance of being a ball carrier at one of nine Champions League matches.
Source: Promotions and Incentives
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Hasbro challenges ‘Bop It’ champ
Post by BEcause XM
Games manufacturer Hasbro took its new ‘Bop It’ game to six university campuses last month challenging students to become the new ‘Bop It Champion’. The current champion was accompanied by a ‘Bop It’ assistant sporting a retro promotional sandwich board. Students who beat the current champ at the handheld game won £5 cash prizes.
Source: utalkmarketing
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