Virgin Media enlisted the help of Formula One world champion Jenson Button to spearhead an experiential event at Bluewater Shopping Centre to mark the launch of its ‘SpeedWeek 50 Series. Onlookers could watch Button race a Mercedes around a specially made circuit around the shopping centre. Scalextrix, car washing and an F1 simulator in a replica of Button’s Brawn F1 car completed the speed-themed experience.
Source: Brand Republic
