Oct

Perrier Sponsors Affordable Art Fair with Cocktail Experience

Post by BEcause XM

BEcause - Perrier AAF 09 B - for web Drinks brand Perrier is to sponsor this month’s Affordable Art Fair in Battersea Park for the first time in a deal brokered by brand experience agency BEcause.

The Affordable Art Fair in London runs from Thursday 22^nd – Sunday 25^thOctober 2009. It is the leading showcase in the UK for contemporary art under £3,000, and this year celebrates its 10^th Anniversary.

With BEcause’s help, Perrier will treat art lovers to a suitably stylish brand experience at the fair’s exclusive preview evening on 21^st October.

BEcause Brand Ambassadors in glamorous Perrier-green dresses will greet guests on arrival and escort them along the green carpet, lined with Perrier’s signature bottle shaped topiaries, into a dedicated Perrier zone immediately inside the venue. Created using a fog wall, and marked using ‘floating’ Perrier logos and bubble graphics, the zone will provide ideal meeting places for guests.

Further inside the venue, guests will be able to unwind and reflect on the numerous works of art that surround them at a stylish 100sqm Perrier bar. Here, visitors will be able to enjoy one of two bespoke Perrier cocktails – Perrier Mojito and Kentucky Crush. The bar will also feature Perrier’s interactive table tops installed with Perrier graphics that follow cocktail glasses as they move around the table.

Sharon Richey, managing director BEcause comments:

“This memorable and stylish evening is sure to place Perrier at the very heart of London’s contemporary art scene. It is is one of a series of experiential events we’re managing to position the brand as an alternative soft drink or mixer, enjoyed by all the coolest people in the most exclusive places.”