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17
Oct
LA Fitness synchronizes experiential campaign
Post by BEcause XM
Gym chain LA Fitness tasked the British Synchronised Swimming Team to showcase a selection of daring dry land routines for commuters to promote the recent refurbishment of its London clubs. The routines were performed on a specially created 3D illusion swimming pool.
Source: Event
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Posted in Industry news Tagged Brand Experience, Health, Leisure & entertainment