Bassetts placed teams of dancing Brand Ambassadors in major London train stations this month as part of an experiential campaign to launch its new Soft and Chewy Energiser vitamin supplement. The Brand Ambassadors performed dance routines to music on mini-trampolines and handed out samples, branded Oyster card wallets and £1 money-off vouchers.

Source: Promotions and Incentives

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Posted in Industry news Tagged Brand Experience, FMCG, sampling

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