Oct

Taste of Tiger at Selfridges

Post by BEcause XM

Consumers are Engaged about Tiger Heritage and Tasting pairings at Selfridges

Tiger Beer and BEcause have been taking part in the Tastes of Singapore Festival running this week (1st – 7th October) at the Selfridges London food hall.

As part of the activity consumers are educated about the strong far east heritage of Tiger Beer, along with tasty food pairings that can be tried at the event. Samples are being offered to consumers with the live cooking demonstrations, as well as the chance to win a meal for two at the Michellin Starred restaurant Mango Tree as part of a prize draw.

The activity has had great consumer interest, with facts about some of the more quirky history of Tiger proving popular (the beer was so loved by soldiers in Singapore during WW2 that RAF 230 Squadron took the brand logo as their own in admiration!)

As a further part of the Selfridges activity a Special Singapore platter is available in Gordons Restaurant on the 2nd Floor, offering free Tiger Beer when you order. We can personally vouch for the quality of the food combos… a recomended meal!