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Archive for October 2009
Panasonic on the road in High-Definition 3D
Post by BEcause XM
Panasonic and BEcause are hitting the road this autumn with the UK’s first fully HD 3D roadshow, including a showpiece enormous 103″ screen cinema for visitors to experience the kit for themselves.
The campaign kicked off recently at Grand Designs Live in the NEC and is continuing on to tour 8 of the country’s top shopping centers up until mid December. The super high-tech stand also includes demos on the latest 600hz Freesat HD screens and allows visitors to talk to experts about all of the latest kit. For more info on the event, or to see if it is coming to your area with all the gear have a look at the website here.
Runaway brides fill Sydney’s streets
Post by BEcause XM
Independent Digital Media sent ten brides dressed in designer gowns dancing through the streets of Sydney and Melbourne this month to promote new wedding website The Knot. The brides handed out fake diamond rings to women commuters and city workers and encouraged them to visit the website for the chance to win a complete wedding package.
Source: B&T News
Posted in Industry news Tagged digital, experiential, technology
Perrier sparkles at the Affordable Art Fair
Post by BEcause XM
Drinks brand Perrier treated special guests to a unique Perrier experience at the opening evening of this year’s Affordable Art Fair in Battersea Park, London. Art lovers were greeted on a Perrier-green carpet and escorted to a dedicated Perrier zone inside the venue. Each zone was created using a fog wall and marked using ‘floating’ Perrier logos and graphics. Further inside, a dedicated Perrier bar served guests bespoke Perrier cocktails.
Source: Creative Match
Posted in Industry news Tagged alcoholic beverages, Alcoholic drinks, Art, Brand Experience, experiential, FMCG, Perrier
Virgin Media Buttons up Bluewater
Post by BEcause XM
Virgin Media enlisted the help of Formula One world champion Jenson Button to spearhead an experiential event at Bluewater Shopping Centre to mark the launch of its ‘SpeedWeek 50 Series. Onlookers could watch Button race a Mercedes around a specially made circuit around the shopping centre. Scalextrix, car washing and an F1 simulator in a replica of Button’s Brawn F1 car completed the speed-themed experience.
Source: Brand Republic
Posted in Industry news Tagged Automotive, Formula 1, Jenson Button, Leisure and entertainment, Virgin
Perrier Sponsors Affordable Art Fair with Cocktail Experience
Post by BEcause XM
Drinks brand Perrier is to sponsor this month’s Affordable Art Fair in Battersea Park for the first time in a deal brokered by brand experience agency BEcause.
The Affordable Art Fair in London runs from Thursday 22nd – Sunday 25th October 2009. It is the leading showcase in the UK for contemporary art under £3,000, and this year celebrates its 10th Anniversary.
With BEcause’s help, Perrier will treat art lovers to a suitably stylish brand experience at the fair’s exclusive preview evening on 21st October.
BEcause Brand Ambassadors in glamorous Perrier-green dresses will greet guests on arrival and escort them along the green carpet, lined with Perrier’s signature bottle shaped topiaries, into a dedicated Perrier zone immediately inside the venue. Created using a fog wall, and marked using ‘floating’ Perrier logos and bubble graphics, the zone will provide ideal meeting places for guests.
Further inside the venue, guests will be able to unwind and reflect on the numerous works of art that surround them at a stylish 100sqm Perrier bar. Here, visitors will be able to enjoy one of two bespoke Perrier cocktails – Perrier Mojito and Kentucky Crush. The bar will also feature Perrier’s interactive table tops installed with Perrier graphics that follow cocktail glasses as they move around the table.
Sharon Richey, managing director BEcause comments:
“This memorable and stylish evening is sure to place Perrier at the very heart of London’s contemporary art scene. It is is one of a series of experiential events we’re managing to position the brand as an alternative soft drink or mixer, enjoyed by all the coolest people in the most exclusive places.”
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Posted in Industry news, Our news Tagged 103", 3D, because, Brand Experience, Grand Designs Live, HD, High Definition, Panasonic, roadshow, technology, Theatre