Panasonic and BEcause are hitting the road this autumn with the UK’s first fully HD 3D roadshow, including a showpiece enormous 103″ screen cinema for visitors to experience the kit for themselves.
The campaign kicked off recently at Grand Designs Live in the NEC and is continuing on to tour 8 of the country’s top shopping [...]
Archive for October, 2009
Panasonic on the road in High-Definition 3D
Posted in Industry News, Our News, tagged 103", 3D, because, Brand Experience, Grand Designs Live, HD, High Definition, Panasonic, roadshow, technology, Theatre on October 26, 2009 | 1 Comment »
Runaway brides fill Sydney’s streets
Posted in Industry News, tagged digital, experiential, technology on October 24, 2009 | Leave a Comment »
Independent Digital Media sent ten brides dressed in designer gowns dancing through the streets of Sydney and Melbourne this month to promote new wedding website The Knot. The brides handed out fake diamond rings to women commuters and city workers and encouraged them to visit the website for the chance to win a complete wedding [...]
Perrier sparkles at the Affordable Art Fair
Posted in Industry News, tagged alcoholic beverages, Alcoholic drinks, Art, Brand Experience, experiential, FMCG, Perrier on October 22, 2009 | Leave a Comment »
Drinks brand Perrier treated special guests to a unique Perrier experience at the opening evening of this year’s Affordable Art Fair in Battersea Park, London. Art lovers were greeted on a Perrier-green carpet and escorted to a dedicated Perrier zone inside the venue. Each zone was created using a fog wall and marked using ‘floating’ [...]
Perrier Sponsors Affordable Art Fair with Cocktail Experience
Posted in Press Releases on October 19, 2009 | Leave a Comment »
Drinks brand Perrier is to sponsor this month’s Affordable Art Fair in Battersea Park for the first time in a deal brokered by brand experience agency BEcause.
The Affordable Art Fair in London runs from Thursday 22nd – Sunday 25th October 2009. It is the leading showcase in the UK for contemporary art under £3,000, and [...]
LA Fitness synchronizes experiential campaign
Posted in Industry News, tagged Brand Experience, Health, Leisure & entertainment on October 17, 2009 | Leave a Comment »
Gym chain LA Fitness tasked the British Synchronised Swimming Team to showcase a selection of daring dry land routines for commuters to promote the recent refurbishment of its London clubs. The routines were performed on a specially created 3D illusion swimming pool.
Source: Event
Bassetts jumps into experiential campaign
Posted in Industry News, tagged Brand Experience, FMCG, sampling on October 15, 2009 | Leave a Comment »
Bassetts placed teams of dancing Brand Ambassadors in major London train stations this month as part of an experiential campaign to launch its new Soft and Chewy Energiser vitamin supplement. The Brand Ambassadors performed dance routines to music on mini-trampolines and handed out samples, branded Oyster card wallets and £1 money-off vouchers.
Source: Promotions and Incentives
Play your WKD cards right
Posted in Industry News, tagged alcoholic beverages, Alcoholic drinks, FMCG, Leisure and entertainment, sampling on October 14, 2009 | Leave a Comment »
Beverage Brands is promoting its WKD Iron Brew brand in pubs and bars with a ‘Play Your Cards Right’ style challenge, where drinkers can win £100 by correctly guessing a sequence of cards. In selected outlets, the ‘Brew or Bust Crew’ will also play the game with giant playing cards alongside WKD Iron Brew sampling.
Source: [...]
COI hires BEcause for Pay & Work Rights Roadshow
Posted in Press Releases on October 10, 2009 | Leave a Comment »
The Central Office of Information (COI) has launched a 10 week roadshow for the Department of Business Innovation & Skills (BIS), promoting the launch of its Pay & Work Rights Helpline 0800 917 2368. The campaign is being run by brand experience agency BEcause.
A branded Piaggio coffee van is acting as the focal centrepiece of [...]
Snap happy
Posted in Stuff we like on October 9, 2009 | Leave a Comment »
This is not the latest incarnation of the Dr Who booth, in case you were wondering, but in fact a designer event photobooth that has become a huge hit in Australia since its launch recently.
Produced by the cunningly named Photobooth Ltd,it is an inflatable design with an 11mp camera and options to both print images [...]
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