Archive for September 2009

Drinks distributor J Wray & Nephew is launching its new Cognac-based, fruit-flavoured pre-mixed drink Alize with an experiential campaign aimed at 20- to 26-year-olds with ‘lavish consumer lifestyles’. The distributor will be staging 12 Alize parties themed ‘Let’s SociAlize’.  A dedicated microsite and media partnership with OK! Magazine will publicise the parties.

Source: Brand Republic

Energy drink Relentless has opened a series of pop-up energy lounges in major UK cities this month to celebrate the launch of its Energy Shot. Inside each venue, visitors will have their photo taken and be given a branded wristband that will direct them to a dedicated website where they can share their photo and vote for the best pictures.  The winner will be invited to a secret gig on the closing day, taking place in each pop-up lounge.

 Source: Event

Game manufacturer Hasbro has transformed a winding street in San Francisco into a life-size version of its Candy Land board game.  The experiential stunt marks the 60^th anniversary of the popular children’s colour matching game.  Four teams of local children were invited to take part in the a round of the game, that began with each team drawing one card from a pack of six foot long playing cards.

Source: San Francisco Examiner

Martini Rosato launched an experiential campaign at this month’s London Fashion Week as part of a drive to build on its recent launch of the new Martini Rosato & Pomegranate juice. Fashionistas, journalists and opinion formers were invited to the ‘Martini Stay Beautiful Lounge’ for pre-show drinks, mini-makeovers and to be photographed by celebrity photographers. 

Source: utalkmarketing.com

Prisoners in Florida, US have recently launched this new brand of hot sauce… appropriately titled “Jailhouse Fire”. What we really love about this brand is how true it has stayed to its routes. The genius strap line “Created with Conviction” adds a lighter feel to what could otherwise be quite a serious topic (all profits go to helping the prisoners better themselves). It is a great example of how you can embrace your traits to give you an individual edge, rather than just sticking with the pack, something we are all about here at BEcause. We love it, have a look at the Jailhouse Fire website if you do too.

Thanks to Springwise for the heads up on this.

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