TK Maxx staff become the face of the feeling

Post by BEcause XM

TK Maxx Staff were surprised this week when they were intercepted by paparazzi style photographers, red carpets and catwalk treatment as they entered their offices across the UK.

As part of the new integrated campaign run by BEcause TK Maxx staff had their photo taken to try and create “the face of the feeling” that customers have when they find the perfect item instore. The pictures were then posted onto social boards and also to the new social media site Face of The Feeling. Staff were encouraged to sign up for the Face of the Feeling competition, with the winner being selected from a panel of judges in December to star in the TK Maxx spring campaign and win £1000. Juding by the photos it seems the celebrity lifestyle came naturally to some staff!