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BEcause appointed for So Good Brand Experience
Post by BEcause XM
Kallo Foods has hired brand experience specialist BEcause to stage an experiential sampling campaign to drive sales of its So Good Soya Milk.
A highly branded sampling rig will be placed at the entrances of selected Tesco, Asda, Sainsbury’s and Morrison’s stores for six weeks from the end of September. Here, trained BEcause Brand Ambassadors will encourage shoppers to try the new ‘Best Taste Ever’ product and take part in the ‘So Good Swirl’ challenge – a hula hooping game on the Nintendo Wii.
To encourage purchase, triallists will be given money off vouchers to redeem against future purchases and the chance of winning Nintendo Wii Fit.
So Good Soya Milk is made from non-genetically modified soya and contains 20% more calcium than semi skimmed cow’s milk, it also actively reduces cholesterol. Kallo acquired the So Good brand and business in Europe in July 2008. So Good is the second largest brand in the UK’s dairy-alternatives market offering a range of ambient and chilled soy based beverages.
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