IKEA is building 11 ‘activation zones’ at train stations and shopping centres throughout the UK this September as part of a campaign to launch its 2010 catalogue.  The experiential zones will include giant versions of IKEA’s iconic pieces of furniture, ad screens showing the latest products and free copies of the 2010 catalogue.  A promotional bus tour will support the launch. 

Source: Event

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Posted in Industry news Tagged Brand Experience, FMCG, ikea, Marketing campaign

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