Relentless sets up experiential lounges across UK

Post by BEcause XM

Energy drink Relentless has opened a series of pop-up energy lounges in major UK cities this month to celebrate the launch of its Energy Shot. Inside each venue, visitors will have their photo taken and be given a branded wristband that will direct them to a dedicated website where they can share their photo and vote for the best pictures. The winner will be invited to a secret gig on the closing day, taking place in each pop-up lounge.