Martini Rosato launched an experiential campaign at this month’s London Fashion Week as part of a drive to build on its recent launch of the new Martini Rosato & Pomegranate juice. Fashionistas, journalists and opinion formers were invited to the ‘Martini Stay Beautiful Lounge’ for pre-show drinks, mini-makeovers and to be photographed by celebrity photographers. 

Source: utalkmarketing.com

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Posted in Industry news Tagged alcoholic beverages, Alcoholic drinks, Brand Experience, Fashion, FMCG, Food and drink, London Fashion Week, Martini

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