Created with Conviction

Post by BEcause XM

Prisoners in Florida, US have recently launched this new brand of hot sauce… appropriately titled “Jailhouse Fire”. What we really love about this brand is how true it has stayed to its routes. The genius strap line “Created with Conviction” adds a lighter feel to what could otherwise be quite a serious topic (all profits go to helping the prisoners better themselves). It is a great example of how you can embrace your traits to give you an individual edge, rather than just sticking with the pack, something we are all about here at BEcause. We love it, have a look at the Jailhouse Fire website if you do too.