Can you meet the Russian standard?

Post by BEcause XM

Russian Standard Vodka is touring bars and clubs throughout the UK this summer with an experiential campaign designed to help drinkers ‘Meet the Russian Standard’. Cossack dancers and Brand Ambassadors, dressed in traditional Russian Fur hats, will travel to 40 venues in a branded vehicle offering drinkers a taste of the drink. Triallists can download the brand’s logo via in-bar Bluetooth messaging and enter a competition to ‘Discover Modern Russia’ with a luxury two-day trip to Moscow.