Post by BEcause XM
Confectionery manufacturer Perfetti van Melle is marking the launch of its new Chupa Chups Fruittella, the hard Chupa Chups lollipop filled with a chewy Fruittella centre, with a major experiential campaign this summer. The ‘Chupa Chups Summer Tour’ featuring the Chupa Bus and Chupa Chicks, will be visiting large scale outdoor family events throughout the UK distributing samples of the new lolly.
Source: Talking Retail




Posted in Industry news Tagged Confectionery, experiential roadshow, FMCG, sampling