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Archive for September, 2009

TK Maxx staff become the face of the feeling

Posted in Industry News, Our News on September 29, 2009 | Leave a Comment »

TK Maxx Staff were surprised this week when they were intercepted by paparazzi style photographers, red carpets and catwalk treatment as they entered their offices across the UK.
As part of the new integrated campaign run by BEcause TK Maxx staff had their photo taken to try and create “the face of the  feeling” that customers [...]

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BEcause appointed for So Good Brand Experience

Posted in Press Releases on September 28, 2009 | Leave a Comment »

Kallo Foods has hired brand experience specialist BEcause to stage an experiential sampling campaign to drive sales of its So Good Soya Milk.
A highly branded sampling rig will be placed at the entrances of selected Tesco, Asda, Sainsbury’s and Morrison’s stores for six weeks from the end of September.  Here, trained BEcause Brand Ambassadors will [...]

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IKEA builds excitement with experiential tour

Posted in Industry News, tagged , , , on September 27, 2009 | Leave a Comment »

IKEA is building 11 ‘activation zones’ at train stations and shopping centres throughout the UK this September as part of a campaign to launch its 2010 catalogue.  The experiential zones will include giant versions of IKEA’s iconic pieces of furniture, ad screens showing the latest products and free copies of the 2010 catalogue.  A promotional [...]

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NHS uses experiential to ‘Fight Back’

Posted in Industry News, tagged , , on September 25, 2009 | Leave a Comment »

The NHS is touring the Midlands this month with a mobile exhibition unit to support its latest anti-smoking ‘Fight Back’ ad campaign.  Inside the unit, carrying the ad straplines ‘Smoking GBH to your insides’ and ‘When you smoke, it’s your insides that get beaten up’, visitors will be encourage to test their carbon monoxide levels [...]

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Add some Zing!

Posted in Our News, tagged , , , , , , , , on September 23, 2009 | Leave a Comment »

Here are a selection of photos from the Sourz “Add some Zing” campaign last weekend in Liverpool. BEcause are currently working with the brand by sending teams to locations nationwide, promoting the spirit with cocktails, interactive dancefloors and funky neon handouts.

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J Wray says ‘Let’s SociAlize’

Posted in Industry News, tagged , , , , , on September 21, 2009 | Leave a Comment »

Drinks distributor J Wray & Nephew is launching its new Cognac-based, fruit-flavoured pre-mixed drink Alize with an experiential campaign aimed at 20- to 26-year-olds with ‘lavish consumer lifestyles’. The distributor will be staging 12 Alize parties themed ‘Let’s SociAlize’.  A dedicated microsite and media partnership with OK! Magazine will publicise the parties.
Source: Brand Republic

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Relentless sets up experiential lounges across UK

Posted in Industry News, tagged , , , on September 15, 2009 | Leave a Comment »

Energy drink Relentless has opened a series of pop-up energy lounges in major UK cities this month to celebrate the launch of its Energy Shot. Inside each venue, visitors will have their photo taken and be given a branded wristband that will direct them to a dedicated website where they can share their photo and [...]

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Hasbro paves the streets of San Fran

Posted in Industry News, tagged , , , , , on September 15, 2009 | Leave a Comment »

Game manufacturer Hasbro has transformed a winding street in San Francisco into a life-size version of its Candy Land board game.  The experiential stunt marks the 60th anniversary of the popular children’s colour matching game.  Four teams of local children were invited to take part in the a round of the game, that began with each [...]

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Martini Lounge targets Fashion Week

Posted in Industry News, tagged , , , , , , , on September 12, 2009 | Leave a Comment »

Martini Rosato launched an experiential campaign at this month’s London Fashion Week as part of a drive to build on its recent launch of the new Martini Rosato & Pomegranate juice. Fashionistas, journalists and opinion formers were invited to the ‘Martini Stay Beautiful Lounge’ for pre-show drinks, mini-makeovers and to be photographed by celebrity photographers. 
Source: [...]

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Created with Conviction

Posted in Stuff we like, tagged , , , , , on September 11, 2009 | Leave a Comment »

Prisoners in Florida, US have recently launched this new brand of hot sauce… appropriately titled “Jailhouse Fire”. What we really love about this brand is how true it has stayed to its routes. The genius strap line “Created with Conviction” adds a lighter feel to what could otherwise be quite a serious topic (all profits [...]

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