Our experiential marketing campaigns connect, engage and inspire. We build value through trial, dialogue and brand experience. We help brands become more tried, trusted and talked about.
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Archive for August 2009
Money in your pocket
Post by BEcause XM
We absolutely love this idea of giving back money to consumers as a surprise treat. Looking forward to being put-pocketed already.
Pizza Express trailer on experiential drive
Post by BEcause XM
Pizza Express is using an interactive trailer to deliver a fresh pizza experience to festivals and events this summer. The trailer, featuring a specially designed conveyor oven to allow customers to see their pizzas being cooked, will visit Bestival this September. To ensure the trailers instantly recognizable, customers will be able to enjoy their pizza on the restaurants iconic marble tables.
Source: Event
Posted in Uncategorized
Streets paved with Marston’s
Post by BEcause XM
Marston’s brewer placed Ashes-themed messages on pavements surrounding Lord’s cricket ground this month to encourage cricket lovers to engage in the brand. The satirical slogans, created by cleaning away the dirt around a stencil, included ‘We’re English, we brew beer. You’re Australian, you serve it’. In addition, teams of Marston’s Maidens visited local pubs to get snapped with fans watching cricket.
Source: The Publican
Posted in Uncategorized
Giant Fiat 500c parks on Oxford Street
Post by BEcause XM
Fiat is placing an oversized Fiat 500c, five times the size of the original car, on London’s Oxford Street this month, as part of an experiential stunt to promote the brand’s new range. The giant Fiat will house an interactive visitor experience and will be surrounded by an inner-city park including deckchairs, snack stalls and roaming entertainers.
Source: Event
Posted in Uncategorized
Perrier Team Hit Movida
Post by BEcause XM
Below are some images from our fantastic Perrier night at Movida nightclub in Oxford Circus last week. The event featured an interactive dancefloor, interactive tabletops and a Perrier branded fog wall that consumers could walk through. Check out our press release for more info about the campaign.
Posted in Uncategorized
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