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Brugal serves up the perfect Rum experience
Post by BEcause XM
This month we’ve been serving up the ultimate Caribbean experience for Brugal Rum. Together with Brugal Rum’s UK distributors Maxxium, we’ve embarked on a 10-week summer tour of the UK building awareness of the brand and reinforcing its Caribbean heritage. An authentic Caribbean-style ‘Lime Truck’, carrying crates of fresh limes, is visiting almost 300 busy venues throughout the UK. Inside, BEcause Brand Ambassadors will be offering drinkers a taste of a ‘Hispanic Cola’ – Brugal Rum served over ice with cola, pineapple juice and a squeeze of lime – a twist on a classic rum and coke. We’re also visiting nearby locations, distributing limes and information leaflets for people to take to their nearest Brugal Rum flagship venue to exchange for a complimentary Golden Mojito.
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