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Archive for August, 2009

How do you Tweet?

Posted in Our Views, Stuff we like, tagged , , , , on August 28, 2009 | Leave a Comment »

We read a very interesting article this week regarding twitter and the different characters you can check out. It is almost shocking how well the Sponge NB blog gets you thinking about all the users you find! Having had a look through from the characters of “Eternal Salesman”, the “Re-tweeter” and “The Ego” among others [...]

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Lynx ‘Mud Pit’ visits Boardmasters

Posted in Industry News, tagged , , , on August 28, 2009 | Leave a Comment »

Men’s deodorant brand Lynx took its Mud Pit to Relentless Boardmasters Festival in Cornwall last month as part of its ongoing experiential campaign to promote Lynx Fever, its new shower gel made with Brazilian hot mud.  Festival goers took it in turns to be the referee as gorgeous Lynx girls fought it out in the [...]

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Brugal serves up the perfect Rum experience

Posted in Our News on August 27, 2009 | Leave a Comment »

This month we’ve been serving up the ultimate Caribbean experience for Brugal Rum. Together with Brugal Rum’s UK distributors Maxxium, we’ve embarked on a 10-week summer tour of the UK building awareness of the brand and reinforcing its Caribbean heritage.  An authentic Caribbean-style ‘Lime Truck’, carrying crates of fresh limes, is visiting almost 300 busy [...]

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2009 Experiential League Table

Posted in Industry News, Our News, tagged , , , , , on August 26, 2009 | Leave a Comment »

Marketing week have unveiled their 2009 experiential league table, with BEcause coming in at an impressive 13th nationwide.  Have a look at the article and league table itself here and check out who comes where, and what some of the most respected people in the industry are saying.

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GSK spins new ‘Mouth Match Challenge’

Posted in Industry News, tagged , , , on August 24, 2009 | Leave a Comment »

GlaxoSmithKline (GSK) is launching an experiential campaign this September to drive sales of its oral hygiene range and to help consumers choose the right products to take care of their teeth.  The ‘Mouth Match Challenge’ will visit 40 major supermarkets throughout the UK.  Brand Ambassadors will question shoppers about their lifestyle and use a giant [...]

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Money in your pocket

Posted in Stuff we like, tagged , , , , , on August 21, 2009 | Leave a Comment »

We absolutely love this idea of giving back money to consumers as a surprise treat. Looking forward to being put-pocketed already.

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Pizza Express trailer on experiential drive

Posted in Industry News, tagged , , on August 20, 2009 | Leave a Comment »

Pizza Express is using an interactive trailer to deliver a fresh pizza experience to festivals and events this summer.  The trailer, featuring a specially designed conveyor oven to allow customers to see their pizzas being cooked, will visit Bestival this September.  To ensure the trailers instantly recognizable, customers will be able to enjoy their pizza [...]

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Streets paved with Marston’s

Posted in Industry News, tagged , , on August 20, 2009 | Leave a Comment »

Marston’s brewer placed Ashes-themed messages on pavements surrounding Lord’s cricket ground this month to encourage cricket lovers to engage in the brand.  The satirical slogans, created by cleaning away the dirt around a stencil, included ‘We’re English, we brew beer.  You’re Australian, you serve it’.  In addition, teams of Marston’s Maidens visited local pubs to [...]

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Giant Fiat 500c parks on Oxford Street

Posted in Industry News, tagged , on August 16, 2009 | Leave a Comment »

Fiat is placing an oversized Fiat 500c, five times the size of the original car, on London’s Oxford Street this month, as part of an experiential stunt to promote the brand’s new range.  The giant Fiat will house an interactive visitor experience and will be surrounded by an inner-city park including deckchairs, snack stalls and [...]

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Perrier Team Hit Movida

Posted in Our News, tagged , , , , , on August 14, 2009 | Leave a Comment »

Below are some images from our fantastic Perrier night at Movida nightclub in Oxford Circus last week. The event featured an interactive dancefloor, interactive tabletops and a Perrier branded fog wall that consumers could walk through. Check out our press release for more info about the campaign.

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