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Archive for August 2009
How do you Tweet?
Post by BEcause XM
We read a very interesting article this week regarding twitter and the different characters you can check out. It is almost shocking how well the Sponge NB blog gets you thinking about all the users you find! Having had a look through from the characters of “Eternal Salesman”, the “Re-tweeter” and “The Ego” among others gets your brain working… what do I come under!?
After some long hard thought here (ok about 3 minutes) we have decided we must be the “Forgetful tweeter”, we do tweet, and we love to tweet. But sometimes you just forget to put things on! Here is to continuing our love and remembering to post everything we see and should!
Lynx ‘Mud Pit’ visits Boardmasters
Post by BEcause XM
Men’s deodorant brand Lynx took its Mud Pit to Relentless Boardmasters Festival in Cornwall last month as part of its ongoing experiential campaign to promote Lynx Fever, its new shower gel made with Brazilian hot mud. Festival goers took it in turns to be the referee as gorgeous Lynx girls fought it out in the Mud Pit.
Source: bbc.co.uk
Posted in Industry news Tagged Brand Experience, Festivals, FMCG, Lynx
Brugal serves up the perfect Rum experience
Post by BEcause XM
This month we’ve been serving up the ultimate Caribbean experience for Brugal Rum. Together with Brugal Rum’s UK distributors Maxxium, we’ve embarked on a 10-week summer tour of the UK building awareness of the brand and reinforcing its Caribbean heritage. An authentic Caribbean-style ‘Lime Truck’, carrying crates of fresh limes, is visiting almost 300 busy venues throughout the UK. Inside, BEcause Brand Ambassadors will be offering drinkers a taste of a ‘Hispanic Cola’ – Brugal Rum served over ice with cola, pineapple juice and a squeeze of lime – a twist on a classic rum and coke. We’re also visiting nearby locations, distributing limes and information leaflets for people to take to their nearest Brugal Rum flagship venue to exchange for a complimentary Golden Mojito.
Posted in Our news
2009 Experiential League Table
Post by BEcause XM
Marketing week have unveiled their 2009 experiential league table, with BEcause coming in at an impressive 13th nationwide. Have a look at the article and league table itself here and check out who comes where, and what some of the most respected people in the industry are saying.
Posted in Industry news, Our news Tagged 2009 Results, because, Brand Experience, experiential, League Table, Marketing Week
GSK spins new ‘Mouth Match Challenge’
Post by BEcause XM
GlaxoSmithKline (GSK) is launching an experiential campaign this September to drive sales of its oral hygiene range and to help consumers choose the right products to take care of their teeth. The ‘Mouth Match Challenge’ will visit 40 major supermarkets throughout the UK. Brand Ambassadors will question shoppers about their lifestyle and use a giant wheel to identify what products they should be using.
Source: Marketing
Posted in Industry news Tagged Brand Experience, experiential, GSK, Health
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Posted in Our views, Stuff we like Tagged because, blog, Brand Experience, tweet, twitter