Archive for July 2009

Meat substitute Quorn is handing out its own versions of classic meat recipes around the UK this summer as part of a drive to change consumer perceptions about the product.  Hot and cold samples of family favourites including Spaghetti Bolognese will be on trial.  Consumers who sample the Quorn recipes will receive a Quorn recipe book and money-off vouchers.  

Source:  Brand Republic

Strongbow is bringing its ever-popular Bowtime Bar back to this summer’s V Festivals to help reinforce the transition between work and play. This year, festival-goers will be able to experience hidden VIP areas complete with masseurs, the ‘fastest and coldest serves on site’ and a selection of acts performing within a purpose built arena. 

Source: marketingservicestalk

The Army is staging an outdoor experiential campaign this summer called ‘Start Thinking Soldier’ in a bid to encourage new recruits.   The experience, targeting 16 – 21 year olds, involves six pods housing a variety of digital tasks testing physical fitness, leadership and team building.  Tasks include taking control of a Challenger tank at night and testing a virtual weapons system.  The pods will visit air shows, festivals and skills days. 

Source: Event

Wine brand Blossom Hill is staging a series of experiential events at this year’s Wimbledon Championships designed to boost the brand’s appeal amongst tennis fans.  As well as on-site sampling zones, branded rickshaws will transport spectators from local train and tube stations to the Championships. In addition, branded interactive video games including pink table tennis, will be used to entertain queuing fans.

Source: Marketing

Kids TV channel Nickelodeon is running an experiential campaign across UK shopping centres this summer to drive awareness amongst 3 – 12 year olds.  Brand Ambassadors will encourage children to play in character-themed zones of classic Nickelodeon characters including SpongeBob Squarepants and Dora the Explorer.  Plasma TV’s running Nickelodeon content will also be screened. 

Source: Brand Republic

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