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Archive for July 2009
WKD create Kebab Cab
Post by BEcause XM
Drinks brand WKD has converted a black cab into a replica kebab shop as part of a nationwide experiential campaign in increase brand awareness. The WKD Kebab Cab, containing lino flooring, illuminated menus and a doner spit, aims to deliver the ultimate meal on wheels after a long night partying.
Source: Sales Promotion
Roll up for Vauxhall skate
Post by BEcause XM
Vauxhall is staging an exclusive roller-disco complete with car-shaped roller skates, as part of an experiential campaign to raise brand awareness amongst 16-24 year olds. Guests will be invited to a secret location in London to enjoy a 70’s themed disco whilst skating in specially-commissioned Vauxhall Corsa roller boots. The event will also feature a pit-stop themed hair salon with free styling, hot dog and cupcake stands.
Source: View London
Posted in Industry news Tagged Automotive, Brand Experience, Leisure and entertainment
Bulmers apple apothecary
Post by BEcause XM
Bulmers has created an experiential sampling bar as part of a campaign to promote its ciders to 25-35 year old men at this summer’s festival and outdoor events. The apothecary-style experience has a rustic wooden exterior but opens up to reveal a pristine, modern interior dedicated to cider and apples. Once inside, consumers can test their throwing skills on an apply shy for a chance to win prizes. Visitors can also find out how Bulmers’ orchards work and learn about the perfect growing conditions for apples.
Source: Creative Match
Posted in Industry news
Nature Valley gets on its bike
Post by BEcause XM
Cereal bar Nature Valley is sending hit squads of Brand Ambassadors cycling around outdoor events this summer distributing free samples of its crunchy granola bars. Those who trial the granola bar can enter a prize draw to win a scenic outdoor holiday. In addition, Nature Valley will be hosting a giant free picnic in a central London park later this summer.
Source: Creative Match
Posted in Industry news Tagged FMCG, Food, Nature Valley, sampling
Playstation plays Glastonbury
Post by BEcause XM
Sony Playstation is staging its largest ever brand experience at this month’s Glastonbury Festival with installations The Singstar Snug and The Queen’s Head Stage. In the Singstar Snug, revellers can take to the stage and entertain the crowds or take advantage of the private booths. The area will also host acoustic sessions during the day and live DJ sets at night. Meanwhile, visitors to The Queen’s Head Stage will be treated to sets from bands such as Maximo Park and The Wombats.
Source: Events: Review
Posted in Industry news Tagged Brand Experience, Glastonbury, Leisure & entertainment, Music, Sony
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Posted in Industry news Tagged Alcoholic drinks, Brand Experience