Cycle to Change4life

Post by BEcause XM

Change for life Change4Life, the government initiative to encourage healthy eating, has designed a touring interactive kitchen as part of an experiential campaign to promote the scheme this summer. The kitchen, complete with cartoon-style utensils and cycling fitness machines, will tour major outdoor events throughout London. Visitors to the experience will be encouraged to take part in a 45 second cycling challenge and learn about healthy foods using an interactive touchscreen.