Haribo, the confectionery brand, has appointed brand experience agency BEcause to handle a summer sampling campaign to drive sales and awareness of its new ‘Fruity Frutti’ range of chewy sweets.  The ‘Fruity Frutti Roadshow” will target families at beachfront locations and family focused events in the UK for seven weeks this summer. 

For the full press release, click here: http://pitch.pe/18012

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Posted in Our news Tagged Brand Experience, Confectionery, Haribo

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