Bulmers apple apothecary

Post by BEcause XM

Bulmers has created an experiential sampling bar as part of a campaign to promote its ciders to 25-35 year old men at this summer’s festival and outdoor events. The apothecary-style experience has a rustic wooden exterior but opens up to reveal a pristine, modern interior dedicated to cider and apples. Once inside, consumers can test their throwing skills on an apply shy for a chance to win prizes. Visitors can also find out how Bulmers’ orchards work and learn about the perfect growing conditions for apples.