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Archive for July, 2009

Cycle to Change4life

Posted in Industry News, tagged , , , , on July 30, 2009 | Leave a Comment »

Change4Life, the government initiative to encourage healthy eating, has designed a touring interactive kitchen as part of an experiential campaign to promote the scheme this summer.  The kitchen, complete with cartoon-style utensils and cycling fitness machines, will tour major outdoor events throughout London.  Visitors to the experience will be encouraged to take part in a [...]

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Perrier appoints BEcause for exclusive cocktail nights

Posted in Press Releases, tagged , on July 28, 2009 | Leave a Comment »

Drinks brand Perrier has hired brand experience specialist BEcause to launch a series of experiential cocktail evenings in some of London’s most exclusive nightspots this summer.  The first events will be staged at Whisky Mist in Mayfair and Soho-based Movida on 29th and 30th of July.  Inside each club, BEcause will create dedicated Perrier ‘bubbles’ [...]

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Haribo win is sweet news for BEcause

Posted in Press Releases, tagged , , on July 28, 2009 | Leave a Comment »

Haribo, the confectionery brand, has appointed brand experience agency BEcause to handle a summer sampling campaign to drive sales and awareness of its new ‘Fruity Frutti’ range of chewy sweets.  The ‘Fruity Frutti Roadshow” will target families at beachfront locations and family focused events in the UK for seven weeks this summer. 
For the full press [...]

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We’re all stuck on Coca Cola

Posted in Stuff we like, tagged , , on July 27, 2009 | Leave a Comment »

We love this great idea for Coca Cola, so simple but how effective. Look at their reactions on this video:

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calling all entrepreneurs…

Posted in Our News, tagged , , on July 27, 2009 | Leave a Comment »

some of you may be aware that our very own Sharon Richey was voted as this year’s  female entrepreneur in BT’s essence of the entrepreneur competition.  If you would like to find out how to nominate for next years competition click here….

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WKD create Kebab Cab

Posted in Industry News, tagged , on July 23, 2009 | Leave a Comment »

Drinks brand WKD has converted a black cab into a replica kebab shop as part of a nationwide experiential campaign in increase brand awareness. The WKD Kebab Cab, containing lino flooring, illuminated menus and a doner spit, aims to deliver the ultimate meal on wheels after a long night partying. 
Source: Sales Promotion

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Roll up for Vauxhall skate

Posted in Industry News, tagged , , on July 22, 2009 | Leave a Comment »

Vauxhall is staging an exclusive roller-disco complete with car-shaped roller skates, as part of an experiential campaign to raise brand awareness amongst 16-24 year olds. Guests will be invited to a secret location in London to enjoy a 70’s themed disco whilst skating in specially-commissioned Vauxhall Corsa roller boots.  The event will also feature a [...]

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Bulmers apple apothecary

Posted in Industry News on July 21, 2009 | Leave a Comment »

Bulmers has created an experiential sampling bar as part of a campaign to promote its ciders to 25-35 year old men at this summer’s festival and outdoor events.   The apothecary-style experience has a rustic wooden exterior but opens up to reveal a pristine, modern interior dedicated to cider and apples. Once inside, consumers can test [...]

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Nature Valley gets on its bike

Posted in Industry News, tagged , , , on July 10, 2009 | Leave a Comment »

Cereal bar Nature Valley is sending hit squads of Brand Ambassadors cycling around outdoor events this summer distributing free samples of its crunchy granola bars.  Those who trial the granola bar can enter a prize draw to win a scenic outdoor holiday.  In addition, Nature Valley will be hosting a giant free picnic in a [...]

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Playstation plays Glastonbury

Posted in Industry News, tagged , , , , on July 10, 2009 | Leave a Comment »

Sony Playstation is staging its largest ever brand experience at this month’s Glastonbury Festival with installations The Singstar Snug and The Queen’s Head Stage.  In the Singstar Snug, revellers can take to the stage and entertain the crowds or take advantage of the private booths.  The area will also host acoustic sessions during the day [...]

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