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Archive for July 2009
Cycle to Change4life
Post by BEcause XM
Change4Life, the government initiative to encourage healthy eating, has designed a touring interactive kitchen as part of an experiential campaign to promote the scheme this summer. The kitchen, complete with cartoon-style utensils and cycling fitness machines, will tour major outdoor events throughout London. Visitors to the experience will be encouraged to take part in a 45 second cycling challenge and learn about healthy foods using an interactive touchscreen.
Source: Event
Perrier appoints BEcause for exclusive cocktail nights
Post by BEcause XM
Drinks brand Perrier has hired brand experience specialist BEcause to launch a series of experiential cocktail evenings in some of London’s most exclusive nightspots this summer. The first events will be staged at Whisky Mist in Mayfair and Soho-based Movida on 29th and 30th of July. Inside each club, BEcause will create dedicated Perrier ‘bubbles’ where guests can enjoy a range of bespoke Perrier cocktails created especially for the evenings.
For the full press release, click here: http://pitch.pe/19419
Posted in Our news Tagged Brand Experience, Perrier
Haribo win is sweet news for BEcause
Post by BEcause XM
Haribo, the confectionery brand, has appointed brand experience agency BEcause to handle a summer sampling campaign to drive sales and awareness of its new ‘Fruity Frutti’ range of chewy sweets. The ‘Fruity Frutti Roadshow” will target families at beachfront locations and family focused events in the UK for seven weeks this summer.
For the full press release, click here: http://pitch.pe/18012
Posted in Our news Tagged Brand Experience, Confectionery, Haribo
We’re all stuck on Coca Cola
Post by BEcause XM
We love this great idea for Coca Cola, so simple but how effective. Look at their reactions on this video:
Posted in Stuff we like Tagged ambient media, coca cola, ideas
calling all entrepreneurs…
Post by BEcause XM
some of you may be aware that our very own Sharon Richey was voted as this year’s female entrepreneur in BT’s essence of the entrepreneur competition. If you would like to find out how to nominate for next years competition click here….
Posted in Our news Tagged because, BT, entrepreneur
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Posted in Industry news Tagged Brand Experience, fitness, Health, Marketing campaign, Outdoor events