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Archive for June, 2009

Anyone for Tennis…?

Posted in Our Views on June 30, 2009 | Leave a Comment »

Hawkeye versus line judges?, Murray Mountain or Henman Hill?, Roof on or Roof off? - so much to debate how can we possibly cram it all into 2 weeks?  And that’s before we even get started on the Tennis!  How great was it to be glued to our TVs at 10.30 last night watching a live match?  Come on Andy we’re rooting for [...]

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We’re all talking about augmented reality

Posted in Stuff we like, tagged on June 25, 2009 | Leave a Comment »

We’re so excited about augmented reality at the moment – it’s amazing and addictive and a great way for brands to create engaging experiences.  If you haven’t seen it yet have a look at the BMW Z4 application http://www.bmw.co.uk/bmwuk/augmented_reality/homepage

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BEcause offers free London workshops

Posted in Our News, tagged , , , on June 16, 2009 | Leave a Comment »

The BEcause Think Tank is an interactive session designed to get you thinking more about brand experience.
The agenda is tailored around you and specifically constructed to help you get what you want from the session and to reflect the knowledge and experience of attendees.
Popular topics include a mix of:
The definitive guide to XM . Optimising [...]

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5 things to know about evaluation

Posted in Our Views, tagged , , , on June 10, 2009 | Leave a Comment »

1. Brand Experience is one of the most measurable mediums you just need to pre-plan what, how and when you are going to measure.  We monitor the obvious stuff like campaign reach, no. of contacts and samples, but also purchase intent, sales effect, consumer and trade feedback , WOM effect (as high as 4x for some sectors), brand awareness, [...]

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