Our experiential marketing campaigns connect, engage and inspire. We build value through trial, dialogue and brand experience. We help brands become more tried, trusted and talked about.
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Archive for June 2009
Anyone for Tennis…?
Post by BEcause XM
Hawkeye versus line judges?, Murray Mountain or Henman Hill?, Roof on or Roof off? - so much to debate how can we possibly cram it all into 2 weeks? And that’s before we even get started on the Tennis! How great was it to be glued to our TVs at 10.30 last night watching a live match? Come on Andy we’re rooting for you.
We’re all talking about augmented reality
Post by BEcause XM
We’re so excited about augmented reality at the moment – it’s amazing and addictive and a great way for brands to create engaging experiences. If you haven’t seen it yet have a look at the BMW Z4 application http://www.bmw.co.uk/bmwuk/augmented_reality/homepage
Posted in Stuff we like Tagged augmented reality
BEcause offers free London workshops
Post by BEcause XM
The BEcause Think Tank is an interactive session designed to get you thinking more about brand experience.
The agenda is tailored around you and specifically constructed to help you get what you want from the session and to reflect the knowledge and experience of attendees.
Popular topics include a mix of:
The definitive guide to XM . Optimising spend . XM role within the marketing mix . The power of word of mouth . Creating campaigns that work . Evaluation and ROI.
The session usually last 2-3 hours dependent on the agenda and is interactive and productive with working sessions and breakouts.
free-thinking-dm
Posted in Our news Tagged because, ideas, think tank, workshops
5 things to know about evaluation
Post by BEcause XM
1. Brand Experience is one of the most measurable mediums you just need to pre-plan what, how and when you are going to measure. We monitor the obvious stuff like campaign reach, no. of contacts and samples, but also purchase intent, sales effect, consumer and trade feedback , WOM effect (as high as 4x for some sectors), brand awareness, perception/behaviour change, etc.
2. Brand Experience works – we know this from the campaigns we have run (and have measured) with our clients, for example…
- an experiential sampling campaign for a beer brand delivered an ROI index of 2.4 (i.e. for every £1 spent it delivered £2.40 revenue).
- an immersive experience for an energy service provider generated Media coverage worth 5 times the campaign spend.
3. There are a number of techniques you can use to measure - but the important thing is to measure pre, during and post campaign. We benchmark versus control groups and use historical data for statistical modelling. We use rewards to improve data collection and link Brand Experience with digital and social media for CRM follow up . We use bespoke research, tracking surveys or even a simple NPS score where all research is based around likelihood to recommend.
4. We have a unique BEcause Value Generator Model which helps us calculate ROI and offer Live Web based reporting to track how your campaigns are doing at any time – so we can establish any areas for improvement and evolve the activity to deliver against sent KPIs.
5. We work with a number of partners (e.g Dunnhumby, Millward Brown, Brainjuicer, jra, ACNielson) to deliver indepth research
Posted in Our views Tagged because, Brand Experience, evaluation, ROI
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Posted in Our views