Archive for May 2009

Tango turned a group of gorgeous models, dressed only in orange bikinis, upside down this month as part of an experiential stunt to promote the brand’s new upside down packaging.  The models, surrounded by cans of the newly labelled Orange Tango, simultaneously stood on their heads for a photo shoot in central London.

Source: Marketing

Snack brand Pot Noodle is taking its Pot Noodle branded tour bus to major outdoor events this summer to promote its new Doner Kebab flavour to 16-25 year olds.  The bus, featuring characters and music from Pot Noodle’s TV ads, will tour events such as ‘Party in the Park’ and ‘T4 on the Beach’.  On board the bus, consumers can win a ‘Pot Noodle Bling Belt’ by trying one of the hottest chilli sauces available in the UK in ‘The Chilli Challenge’.

Source: Event

The British Heart Foundation is launching a face-to-face roadshow this summer to raise awareness of heart disease in three high-risk regions of the UK.  A branded mobile exhibition unit complete with consultation booths will tour each area offering free heart lifestyle checks by trained advisors.  Visitors will be encouraged to register for an appointment using touch screens that will also capture information on their lifestyle.

Source: marketingservicestalk.com

Rap star Eminem staged a rehab-themed experiential event in Covent Garden this month to celebrate the launch of comeback album ‘Relapse’. Visitors to the event were greeted by Eminem lookalikes and nurses offering branded ‘blood’ test-tubes filled with cranberry juice. They were then showed to a hospital bed where they could listen to the album.  As part of the therapy, listeners were offered massages and were given medical wristbands that linked them to a Facebook photo site. 

Source: Eminem.com

Monarch Airlines is building a temporary beach in the centre of Birmingham for twelve weeks this summer as part of an experiential campaign to highlight the flights and holidays it offers from Birmingham airport.  The Monarch Beach will include beach-themed backdrops and a Beach Bar and Café including huts and deckchairs.  Each week the beach will have a different destination theme.

Source: The Drum

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