T-Mobile stages sing-a-long

Post by BEcause XM

T-Mobile staged a giant Karaoke sing-a-long in Trafalgar Square this month as part of an experiential stunt to boost brand awareness. Two thousand microphones were distributed for people to share, with live images of people singing along to hits such as Hey Jude projected onto giant screens. The event also featured a cameo by pop star Pink. Strategically positioned cameras captured footage of the event that will be edited into a TV ad for the brand.

Source: Campaign