Eminem goes experiential

Post by BEcause XM

Rap star Eminem staged a rehab-themed experiential event in Covent Garden this month to celebrate the launch of comeback album ‘Relapse’. Visitors to the event were greeted by Eminem lookalikes and nurses offering branded ‘blood’ test-tubes filled with cranberry juice. They were then showed to a hospital bed where they could listen to the album. As part of the therapy, listeners were offered massages and were given medical wristbands that linked them to a Facebook photo site.

Source: Eminem.com