Post by BEcause XM
Cadbury is staging a series of free family events at urban farms in England this summer as part of an experiential campaign to promote its Dairy Milk Buttons range. At each ‘Buttons Fun on the Farm’ event, Buttons’ mascots Cat, Pig, Panda, Owl, Monkey and Penguin, will host creative activities, games, face-painting, storytelling and treasure hunts.
Source: PR Week




Posted in Industry news Tagged Confectionery