Archive for May 2009

Scottish & Newcastle UK (S&N UK) has launched a major in-store experiential campaign for its Foster’s with In-can Scuba and Kronenbourg 1664 with Dynamo Système brands.  The new campaign, through brand experience agency BEcause, aims to deliver 144,000 consumer trials during 480 live days of activity.

For the full press release, click here: http://pitch.pe/12083

Skincare specialist Nivea Sun is mounting a nationwide ‘Sunwise’ roadshow of family attractions this summer as part of a campaign to promote sun safety and its ‘Children Sun Spray’ range.  Kids will be invited to board the ‘Nivea Sun Bus’ to explore a science lab, weather station, adventure corner and games area.  Nivea has also created five cartoon characters that make up the ‘Sunwise Set’ to distribute samples of the sunscreen. 

Source: Marketing

T-Mobile staged a giant Karaoke sing-a-long in Trafalgar Square this month as part of an experiential stunt to boost brand awareness. Two thousand microphones were distributed for people to share, with live images of people singing along to hits such as Hey Jude projected onto giant screens. The event also featured a cameo by pop star Pink.  Strategically positioned cameras captured footage of the event that will be edited into a TV ad for the brand. 

Source: Campaign

Classic confectionery brand Sherbert Fountain staged an experiential stunt in London this week to promote the change to the brand’s iconic packaging. A 2.5 metre edible Sherbert Fountain was placed alongside product samples for passers by to enjoy.

Source: Event

Cadbury is staging a series of free family events at urban farms in England this summer as part of an experiential campaign to promote its Dairy Milk Buttons range.  At each ‘Buttons Fun on the Farm’ event, Buttons’ mascots Cat, Pig, Panda, Owl, Monkey and Penguin, will host creative activities, games, face-painting, storytelling and treasure hunts.

Source: PR Week

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