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Archive for May, 2009

BEcause Sends In Scuba Teams For S&N Brand Experience

Posted in Press Releases, tagged on May 28, 2009 | Leave a Comment »

Scottish & Newcastle UK (S&N UK) has launched a major in-store experiential campaign for its Foster’s with In-can Scuba and Kronenbourg 1664 with Dynamo Système brands.  The new campaign, through brand experience agency BEcause, aims to deliver 144,000 consumer trials during 480 live days of activity.
For the full press release, click here: http://pitch.pe/12083

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Nivea gets ‘Sunwise’

Posted in Industry News, tagged on May 15, 2009 | Leave a Comment »

Skincare specialist Nivea Sun is mounting a nationwide ‘Sunwise’ roadshow of family attractions this summer as part of a campaign to promote sun safety and its ‘Children Sun Spray’ range.  Kids will be invited to board the ‘Nivea Sun Bus’ to explore a science lab, weather station, adventure corner and games area.  Nivea has also [...]

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T-Mobile stages sing-a-long

Posted in Industry News, tagged on May 15, 2009 | Leave a Comment »

T-Mobile staged a giant Karaoke sing-a-long in Trafalgar Square this month as part of an experiential stunt to boost brand awareness. Two thousand microphones were distributed for people to share, with live images of people singing along to hits such as Hey Jude projected onto giant screens. The event also featured a cameo by pop [...]

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Sherbert Fountain creates ‘Dabvert’

Posted in Industry News, tagged on May 15, 2009 | Leave a Comment »

Classic confectionery brand Sherbert Fountain staged an experiential stunt in London this week to promote the change to the brand’s iconic packaging. A 2.5 metre edible Sherbert Fountain was placed alongside product samples for passers by to enjoy.
Source: Event

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Cadbury Buttons has fun on the farm

Posted in Industry News, tagged on May 15, 2009 | Leave a Comment »

Cadbury is staging a series of free family events at urban farms in England this summer as part of an experiential campaign to promote its Dairy Milk Buttons range.  At each ‘Buttons Fun on the Farm’ event, Buttons’ mascots Cat, Pig, Panda, Owl, Monkey and Penguin, will host creative activities, games, face-painting, storytelling and treasure [...]

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Tango turns upside-down

Posted in Industry News, tagged on May 15, 2009 | Leave a Comment »

Tango turned a group of gorgeous models, dressed only in orange bikinis, upside down this month as part of an experiential stunt to promote the brand’s new upside down packaging.  The models, surrounded by cans of the newly labelled Orange Tango, simultaneously stood on their heads for a photo shoot in central London.
Source: Marketing

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Pot Noodle throws down Chilli Challenge

Posted in Industry News, tagged on May 15, 2009 | Leave a Comment »

Snack brand Pot Noodle is taking its Pot Noodle branded tour bus to major outdoor events this summer to promote its new Doner Kebab flavour to 16-25 year olds.  The bus, featuring characters and music from Pot Noodle’s TV ads, will tour events such as ‘Party in the Park’ and ‘T4 on the Beach’.  On [...]

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British Heart Foundation begins tour

Posted in Industry News, tagged on May 15, 2009 | Leave a Comment »

The British Heart Foundation is launching a face-to-face roadshow this summer to raise awareness of heart disease in three high-risk regions of the UK.  A branded mobile exhibition unit complete with consultation booths will tour each area offering free heart lifestyle checks by trained advisors.  Visitors will be encouraged to register for an appointment using [...]

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Eminem goes experiential

Posted in Industry News, tagged on May 15, 2009 | Leave a Comment »

Rap star Eminem staged a rehab-themed experiential event in Covent Garden this month to celebrate the launch of comeback album ‘Relapse’. Visitors to the event were greeted by Eminem lookalikes and nurses offering branded ‘blood’ test-tubes filled with cranberry juice. They were then showed to a hospital bed where they could listen to the album.  [...]

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Monarch builds beach in Birmingham

Posted in Industry News, tagged on May 15, 2009 | Leave a Comment »

Monarch Airlines is building a temporary beach in the centre of Birmingham for twelve weeks this summer as part of an experiential campaign to highlight the flights and holidays it offers from Birmingham airport.  The Monarch Beach will include beach-themed backdrops and a Beach Bar and Café including huts and deckchairs.  Each week the beach [...]

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