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Archive for April 2009
Adidas runs London Marathon campaign
Post by BEcause XM
Fragrance manufacturer Coty is sending squads of adidas Brand Ambassadors into the crowds at this month’s Flora London Marathon to promote the sports brand’s Action 3 antiperspirant deodorant. Dressed in classic adidas apparel, the squads will distribute samples from a branded stock vehicle. For the three days leading up to marathon day, teams will be distributing Adidas Action 3 samples from giant product replicas at the official pre-Marathon exhibition in London’s Expo.
Source: Events: Review
Breakfast’s on Holiday Inn
Post by BEcause XM
The Express by Holiday Inn hotel Group is using a branded double decker bus to deliver free breakfast to guests of rival chains that don’t include breakfast in the room rate. The bus, complete with dining area, will travel to rival hotels in London and Birmingham this April distributing 1000 free continental breakfasts to guests on their way to work.
Source: Brand Republic
Posted in Uncategorized
London Aquarium in sea water stunt
Post by BEcause XM
The Sea Life London Aquarium staged an experiential ‘water tagging’ stunt this month to promote the newly re-opened venue. Templates of the popular tourist attraction’s logo were placed on the ground outside the venue and sprayed with real sea water, revealing a temporary advertising feature when peeled off.
Source: Event
Posted in Uncategorized
Tennis stars stop traffic in Miami
Post by BEcause XM
Sony Ericsson used tennis stars Andy Murray and Venus Williams to stop traffic in Miami last month as part of an experiential stunt to promote the brand’s sponsorship of the Miami Open. The pair drew large crowds as they played an impromptu game of car-roof tennis on Miami’s busy Ocean Drive.
Source: Times Online
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