Samsung Tocco Phone goes interactive

Post by BEcause XM

Samsung is launching a 16-day experiential roadshow this month to promote its new Tocco Ultra Edition flagship phone. A large 3D model of the handset, from which an interactive hologram of the phone will be projected, will be placed at shopping centres nationwide. When consumers ‘touch’ the hologram, it will transform into a ‘text to win’ message. Plinths will be placed around the installation to encourage hands-on trial of the new handset.

Source: Sales Promotion