Adidas runs London Marathon campaign

Post by BEcause XM

Fragrance manufacturer Coty is sending squads of adidas Brand Ambassadors into the crowds at this month’s Flora London Marathon to promote the sports brand’s Action 3 antiperspirant deodorant. Dressed in classic adidas apparel, the squads will distribute samples from a branded stock vehicle. For the three days leading up to marathon day, teams will be distributing Adidas Action 3 samples from giant product replicas at the official pre-Marathon exhibition in London’s Expo.

Source: Events: Review