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Archive for April 2009
BEcause Drums Up Asian Brand Experience for M&S
Post by BEcause XM
Marks & Spencer has tasked brand experience specialists BEcause with staging a vibrant experiential campaign across London to promote the addition of authentic Asian flavours cuisine to its ‘Food to Go’ range. The new range, including sushi, salads, lettuce cups and wraps, is a tasty and healthy alternative to the traditional lunchtime sandwich.
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Nivea goes ‘ultra-balling’
Post by BEcause XM
Skin specialist Nivea is launching an eight week ‘ultra-balling’ roadshow to drive sales of its ‘Silver Protect’ male deodorant, and bring its current TV ad to life. At shopping centres and train stations nationwide, young men can take part in the ‘Silver Project Challenge’ by attempting to stay upright for as long as possible on a rotating ultra ball. The best scores will be displayed online, with the winner receiving a holiday for two to New Zealand.
Source: Marketing
Posted in Industry news Tagged Cosmetics
Triple Velvet turns tree detective
Post by BEcause XM
Triple Velvet toilet tissue is hitting the road this month with a 14-week experiential roadshow called the ‘Tree Detective Experience’. Visiting shopping centres nationwide, the roadshow will teach children about the importance of trees, taking them through four interactive seasonal zones with puzzles to solve along the way. At the end, children get a stamp in their log book that certifies them a ‘Triple Velvet Tree Detective’.
Source: Sales Promotion
Posted in Industry news Tagged Household
Samsung Tocco Phone goes interactive
Post by BEcause XM
Samsung is launching a 16-day experiential roadshow this month to promote its new Tocco Ultra Edition flagship phone. A large 3D model of the handset, from which an interactive hologram of the phone will be projected, will be placed at shopping centres nationwide. When consumers ‘touch’ the hologram, it will transform into a ‘text to win’ message. Plinths will be placed around the installation to encourage hands-on trial of the new handset.
Source: Sales Promotion
Posted in Industry news Tagged Telecoms
Tanqueray turns the tables
Post by BEcause XM
Drinks giant Diageo is boosting the profile of its Tanqueray gin this summer by placing ‘Tanqueray Tables’, complete with cocktails and canapés, at selected venues in London. The campaign, entitled ‘Taste for Life’, also includes tasting sessions at the Grand Designs Show, Taste of London and Taste of Birmingham. In addition the brand will be running a photo competition to promote the gin’s flavour.
Source: Marketing
Posted in Industry news Tagged Alcoholic drinks
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Posted in Our news Tagged Food, Retail