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Archive for April, 2009

BEcause Drums Up Asian Brand Experience for M&S

Posted in Press Releases, tagged , on April 24, 2009 | Leave a Comment »

Marks & Spencer has tasked brand experience specialists BEcause with staging a vibrant experiential campaign across London to promote the addition of authentic Asian flavours cuisine to its ‘Food to Go’ range. The new range, including sushi, salads, lettuce cups and wraps, is a tasty and healthy alternative to the traditional lunchtime sandwich.
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Nivea goes ‘ultra-balling’

Posted in Industry News, tagged on April 15, 2009 | Leave a Comment »

Skin specialist Nivea is launching an eight week ‘ultra-balling’ roadshow to drive sales of its ‘Silver Protect’ male deodorant, and bring its current TV ad to life.  At shopping centres and train stations nationwide, young men can take part in the ‘Silver Project Challenge’ by attempting to stay upright for as long as possible on [...]

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Triple Velvet turns tree detective

Posted in Industry News, tagged on April 15, 2009 | Leave a Comment »

Triple Velvet toilet tissue is hitting the road this month with a 14-week experiential roadshow called the ‘Tree Detective Experience’. Visiting shopping centres nationwide, the roadshow will teach children about the importance of trees, taking them through four interactive seasonal zones with puzzles to solve along the way. At the end, children get a stamp [...]

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Samsung Tocco Phone goes interactive

Posted in Industry News, tagged on April 15, 2009 | Leave a Comment »

Samsung is launching a 16-day experiential roadshow this month to promote its new Tocco Ultra Edition flagship phone.  A large 3D model of the handset, from which an interactive hologram of the phone will be projected, will be placed at shopping centres nationwide.  When consumers ‘touch’ the hologram, it will transform into a ‘text to [...]

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Tanqueray turns the tables

Posted in Industry News, tagged on April 15, 2009 | Leave a Comment »

Drinks giant Diageo is boosting the profile of its Tanqueray gin this summer by placing ‘Tanqueray Tables’, complete with cocktails and canapés, at selected venues in London. The campaign, entitled ‘Taste for Life’, also includes tasting sessions at the Grand Designs Show, Taste of London and Taste of Birmingham. In addition the brand will be [...]

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Adidas runs London Marathon campaign

Posted in Industry News, tagged , on April 15, 2009 | Leave a Comment »

Fragrance manufacturer Coty is sending squads of adidas Brand Ambassadors into the crowds at this month’s Flora London Marathon to promote the sports brand’s Action 3 antiperspirant deodorant. Dressed in classic adidas apparel, the squads will distribute samples from a branded stock vehicle. For the three days leading up to marathon day, teams will be [...]

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Breakfast’s on Holiday Inn

Posted in Industry News, tagged on April 15, 2009 | Leave a Comment »

The Express by Holiday Inn hotel Group is using a branded double decker bus to deliver free breakfast to guests of rival chains that don’t include breakfast in the room rate.  The bus, complete with dining area, will travel to rival hotels in London and Birmingham this April distributing 1000 free continental breakfasts to guests [...]

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London Aquarium in sea water stunt

Posted in Industry News, tagged on April 15, 2009 | Leave a Comment »

The Sea Life London Aquarium staged an experiential ‘water tagging’ stunt this month to promote the newly re-opened venue. Templates of the popular tourist attraction’s logo were placed on the ground outside the venue and sprayed with real sea water, revealing a temporary advertising feature when peeled off.
Source: Event

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Tennis stars stop traffic in Miami

Posted in Industry News, tagged , on April 15, 2009 | Leave a Comment »

Sony Ericsson used tennis stars Andy Murray and Venus Williams to stop traffic in Miami last month as part of an experiential stunt to promote the brand’s sponsorship of the Miami Open. The pair drew large crowds as they played an impromptu game of car-roof tennis on Miami’s busy Ocean Drive.
Source: Times Online

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