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Archive for March 2009
Sony Ericsson shows it with flowers
Post by BEcause XM
Sony Ericsson teamed up with The Carphone Warehouse this Mothers Day for a campaign that launched its new W595 Sakura Handset as an alternative to floral gifts. The phone manufacturer called in the expertise of event industry florist Carly Rogers to educate shoppers in the ‘language of flowers’. Visitors to selected Carphone Warehouse stores were taught which blooms convey what sentiments so they knew what to send their mothers.
Source: Event
Desperados drinkers pledge oath of allegiance
Post by BEcause XM
Tequila flavoured beer Desperados is sending teams of Brand Ambassadors to busy bars in 10 UK cities to encourage consumers to visit its website and become “Die Hard” fans of the drink. The first 100 people to become “Die Hards” win a range of Desperados merchandise and prizes including bungee jumping and pole dancing lessons. “Die Hards” are then asked to film their oath of allegiance and upload it to the website to win 10 cases of Desperados.
Source: Brand Republic
Posted in Industry news Tagged Alcoholic drinks
Kingsmill launches experiential café
Post by BEcause XM
Bread brand Kingsmill opened ‘The Kingsmill Breakfast Kitchen’ in central London last month as part of its ongoing ‘Wake up to Wholegrain’ campaign encouraging people to eat more wholegrain bread. Visitors to the café, that was open every morning, were treated to samples of Kingsmill 50/50 and Tasty Wholegrain breads as well as a cup of tea.
Source: Promotions and Incentives
Posted in Industry news Tagged Food
Mr Men bumps into BB Coffee
Post by BEcause XM
Coffee chain BB’s Coffee and Muffins is teaming up with Mr Men this April as part of a campaign to make its store a more fun place for children to visit. A life size Mr Bump character will be visiting 27 stores and children who meet him will be given a branded certificate to mark the occasion. Kids will also be encouraged to collect posters and stickers and will receive an exclusive Mr Men Show mini book with each kids meal deal purchase.
Source: Brand Republic
Posted in Industry news Tagged Soft drinks
Watchmen rise from the Thames
Post by BEcause XM
Paramount Pictures erected a 22m high water screen in the middle of the Thames this month as part of a dramatic experiential stunt to promote its new comic-book movie Watchmen. Giant images of characters from the film were projected onto the screen as well as additional footage and a smiley-face badge, a well-known symbol from the comic. Later in the month, London Bridge was transformed into an alternative New York, complete with Watchmen characters for an exclusive screening of the movie.
Source: Event
Posted in Industry news Tagged Leisure and entertainment
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Posted in Industry news Tagged Telecoms