BEcause every step is one closer to the finish line

Post by BEcause XM

Sportswear giant adidas is working with BEcause to drive sales of its footwear and running apparel at its Oxford Street flagship store in the lead up to Flora London Marathon on 26th April.

Over 30,000 London-based competitors have been invited to visit the store to register for a place on adidas sponsored pre-marathon training runs and Q&A sessions. To drive sales, runners will be offered Gait analysis to identify the most suitable running shoe from the adidas range. In addition, competitors who buy an official adidas Flora London Marathon t-shirt can have their name printed on it for free at the store.