Gillette brings Phenom to London

Post by BEcause XM

Gillette teamed up with Superdrug last month for a one day experiential push to promote the brand’s new Fusion Power Phenom Razor. Hit Squads of Gillette Brand Ambassadors roamed the streets of London armed with a mini PC in a Gillette branded backpack delivering mobile messages via Bluetooth to anyone within range. Those who responded were invited to their nearest Superdrug store where they could take part in product demonstrations and receive promotional offers. Digital screens in-store and at major train stations supported the campaign.

Source: In Store