A warm welcome to Jason Megson who has joined BEcause as Account Director. Jason was previously an Account Director at Closer where he worked on clients such as Morrisons, Lloyds TSB, LG Mobile and Transport for London.
Before that, he worked for Scottish agencies Denvir Marketing and DraftWorldwide. Jason’s strong background in experiential and integrated marketing promises to [...]
Archive for March, 2009
New Account Director Joins BEcause
Posted in Our News, tagged People on March 24, 2009 | Leave a Comment »
BEcause welcomes new Marketing Director
Posted in Our News, tagged People on March 17, 2009 | Leave a Comment »
We’re delighted to welcome Karen Evans, former managing director of rival agencies Woo and Closer, as BEcause’s new Marketing Director.
Karen brings considerable experience to her new role. Most recently, she was founding partner of Woo, the brand activation agency owned by The Engine Group where clients included Nectar, Abbey, InBev and 3 Mobile. Prior to that, she [...]
BEcause every step is one closer to the finish line
Posted in Our News, tagged Clothing, Retail, Sports on March 16, 2009 | Leave a Comment »
Sportswear giant adidas is working with BEcause to drive sales of its footwear and running apparel at its Oxford Street flagship store in the lead up to Flora London Marathon on 26th April.
Over 30,000 London-based competitors have been invited to visit the store to register for a place on adidas sponsored pre-marathon training runs and [...]
Shoppers take the ‘Panadol Challenge’
Posted in Industry News, tagged Health on March 15, 2009 | Leave a Comment »
GlaxoSmithKline is inviting shoppers to take part in the ‘Panadol Challenge’ as part of an experiential campaign to support the launch of its new version of paracetemol brand ‘Panadol Advance’. Brand Ambassadors will encourage shoppers in Tesco, Boots, Sainsbury’s and Morrisons stores nationwide to drop ‘Panadol Advance’ and a generic paracetemol tablet into a tube [...]
Gillette brings Phenom to London
Posted in Industry News, tagged Personal care on March 15, 2009 | Leave a Comment »
Gillette teamed up with Superdrug last month for a one day experiential push to promote the brand’s new Fusion Power Phenom Razor. Hit Squads of Gillette Brand Ambassadors roamed the streets of London armed with a mini PC in a Gillette branded backpack delivering mobile messages via Bluetooth to anyone within range. Those who responded [...]
Sony Ericsson shows it with flowers
Posted in Industry News, tagged Telecoms on March 15, 2009 | Leave a Comment »
Sony Ericsson teamed up with The Carphone Warehouse this Mothers Day for a campaign that launched its new W595 Sakura Handset as an alternative to floral gifts. The phone manufacturer called in the expertise of event industry florist Carly Rogers to educate shoppers in the ‘language of flowers’. Visitors to selected Carphone Warehouse stores were [...]
Desperados drinkers pledge oath of allegiance
Posted in Industry News, tagged Alcoholic drinks on March 15, 2009 | Leave a Comment »
Tequila flavoured beer Desperados is sending teams of Brand Ambassadors to busy bars in 10 UK cities to encourage consumers to visit its website and become “Die Hard” fans of the drink. The first 100 people to become “Die Hards” win a range of Desperados merchandise and prizes including bungee jumping and pole dancing lessons. [...]
Kingsmill launches experiential café
Posted in Industry News, tagged Food on March 15, 2009 | Leave a Comment »
Bread brand Kingsmill opened ‘The Kingsmill Breakfast Kitchen’ in central London last month as part of its ongoing ‘Wake up to Wholegrain’ campaign encouraging people to eat more wholegrain bread. Visitors to the café, that was open every morning, were treated to samples of Kingsmill 50/50 and Tasty Wholegrain breads as well as a cup [...]
Mr Men bumps into BB Coffee
Posted in Industry News, tagged Soft drinks on March 15, 2009 | Leave a Comment »
Coffee chain BB’s Coffee and Muffins is teaming up with Mr Men this April as part of a campaign to make its store a more fun place for children to visit. A life size Mr Bump character will be visiting 27 stores and children who meet him will be given a branded certificate to mark [...]
Watchmen rise from the Thames
Posted in Industry News, tagged Leisure and entertainment on March 15, 2009 | Leave a Comment »
Paramount Pictures erected a 22m high water screen in the middle of the Thames this month as part of a dramatic experiential stunt to promote its new comic-book movie Watchmen. Giant images of characters from the film were projected onto the screen as well as additional footage and a smiley-face badge, a well-known symbol from [...]
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