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Archive for March 2009
New Account Director Joins BEcause
Post by BEcause XM
A warm welcome to Jason Megson who has joined BEcause as Account Director. Jason was previously an Account Director at Closer where he worked on clients such as Morrisons, Lloyds TSB, LG Mobile and Transport for London.
Before that, he worked for Scottish agencies Denvir Marketing and DraftWorldwide. Jason’s strong background in experiential and integrated marketing promises to be a great asset to the team.
BEcause welcomes new Marketing Director
Post by BEcause XM
We’re delighted to welcome Karen Evans, former managing director of rival agencies Woo and Closer, as BEcause’s new Marketing Director.
Karen brings considerable experience to her new role. Most recently, she was founding partner of Woo, the brand activation agency owned by The Engine Group where clients included Nectar, Abbey, InBev and 3 Mobile. Prior to that, she spent 4 years as managing director of Closer, the experiential arm of Billington Cartmell, which she set up in 2001. Here, she oversaw campaigns for clients such as Green and Blacks, Unilever, Nestle, GSK, Kraft, Vodafone and Royal Caribbean.
Before moving exclusively into brand experience, Karen spent five years at Billington Cartmell and five years at Triangle, working on a wide range of FMCG promotions for clients such as Cadbury, Safeway, BT, Bulmers and McVitie’s.
BEcause every step is one closer to the finish line
Post by BEcause XM
Sportswear giant adidas is working with BEcause to drive sales of its footwear and running apparel at its Oxford Street flagship store in the lead up to Flora London Marathon on 26th April.
Over 30,000 London-based competitors have been invited to visit the store to register for a place on adidas sponsored pre-marathon training runs and Q&A sessions. To drive sales, runners will be offered Gait analysis to identify the most suitable running shoe from the adidas range. In addition, competitors who buy an official adidas Flora London Marathon t-shirt can have their name printed on it for free at the store.
Shoppers take the ‘Panadol Challenge’
Post by BEcause XM
GlaxoSmithKline is inviting shoppers to take part in the ‘Panadol Challenge’ as part of an experiential campaign to support the launch of its new version of paracetemol brand ‘Panadol Advance’. Brand Ambassadors will encourage shoppers in Tesco, Boots, Sainsbury’s and Morrisons stores nationwide to drop ‘Panadol Advance’ and a generic paracetemol tablet into a tube of water to demonstrate how quickly the former is activated.
Source: Promotions and Incentives
Posted in Industry news Tagged Health
Gillette brings Phenom to London
Post by BEcause XM
Gillette teamed up with Superdrug last month for a one day experiential push to promote the brand’s new Fusion Power Phenom Razor. Hit Squads of Gillette Brand Ambassadors roamed the streets of London armed with a mini PC in a Gillette branded backpack delivering mobile messages via Bluetooth to anyone within range. Those who responded were invited to their nearest Superdrug store where they could take part in product demonstrations and receive promotional offers. Digital screens in-store and at major train stations supported the campaign.
Source: In Store
Posted in Industry news Tagged Personal care
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Posted in Our news Tagged People