Weight Watchers hits the road

Post by BEcause XM

Weight Watchers foods is hitting the road this month with an experiential roadshow to encourage people to taste its range of healthy hot and cold foods. A bespoke sampling stand, complete with menu board and meal ideas, will visit a host of retail stores for an 8-week period. Trained Brand Ambassadors will be on hand to guide consumers through the range of foods whilst a demonstration chef will talk through the preparation of samples.

Source: Events: Review