Vodacom spreads summer love

Post by BEcause XM

South African telecomms company Vodacom sent Brand Ambassadors wearing Bluetooth hypertags to beaches and parks throughout the country last month as part of its iconic ‘Love Someone, Love Summer’ campaign to promote the brand’s mobile services. Brand Ambassadors engaged with holiday makers encouraging them to accept and download alerts for the chance to win instant prizes.

Source: Biz Community