Nokia gets in the groove

Post by BEcause XM

Nokia is taking the UK’s first ever touch-sensitive dancefloor on a nationwide tour this month as part of an experiential campaign to promote the brand’s first touchscreen phone, the Nokia 5800. Consumers will be encouraged to take to the dancefloor to learn the ‘Nokia Tube’ dance routine choreographed by Britain’s Got Talent star George Sampson. Wannabe dance stars will then be encouraged to upload videos of themselves dancing the ‘Nokia Tube’ onto dedicated pages of social networking sites.

Source: Precision Marketing